⚖️ Trademark Notice
Adelaide Appliance Specialists®: Trade Mark Protection Notice
Adelaide Appliance Specialists® is operated by Adelaide Corporate Pty Ltd (ABN 13 145 484 313), a registered business name held with ASIC since 07 Jun 2023, with continuous trading in the Adelaide appliance repair sector since October 2010. Trade mark TM2572451 is registered and active. This page serves as public notice of our ownership and use of this business identifier.
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Business Name Registered
ASIC — 24 Feb 2013
®
Registered Trade Mark
TM2572451 — Active
1. Brand Ownership & History
Adelaide Corporate Pty Ltd has registered the business name "Adelaide Appliance Specialists" with ASIC since 07 Jun 2023, and has traded continuously in the Adelaide appliance repair sector since October 2010. Trade mark TM2572451 is registered and active. Adelaide Appliance Specialists® trades as part of a family of related brands:
✓ Adelaide Appliance Repairs® (TM2526569) — the original family-owned business, trading since October 2010.
✓ Adelaide Appliance Specialists™ (TM2572451 — accepted 17 Oct 2025) — registered business name (ASIC, since 07 Jun 2023), the subject of this notice.
✓ Adelaide Oven Repairs® (TM2442368 — Active) — sister brand for oven and cooktop repairs across metropolitan Adelaide.
2. Notice to Competitors
The business name "Adelaide Appliance Specialists™" and our related business identifiers have been operated continuously by Adelaide Whitegoods Specialists Pty Ltd 30 Jul 2010, EDGE OF TOMORROW PTY LTD 27 May 2014 07 Nov 2019, and ADELAIDE CORPORATE PTY LTD 07 Nov 2019 (current), with ASIC registration since 30 July 2010. This page serves as notice to prevent competitors from using our long-serving business identifiers, or transpositions of them, to confuse customers and search engines or to hijack our search traffic.
Trade mark TM2572451 is currently accepted and published 01 Jan 2026. Unauthorised use of this mark or confusingly similar variants may constitute infringement under s 120 of the Trade Marks Act 1995 (Cth).
✓ Hidden source code use is trade mark use. In Accor Australia & New Zealand Hospitality Pty Ltd v Liv Pty Ltd [2017] FCAFC 56, the Full Federal Court held that embedding a competitor's trade mark in a website's source code or metadata constitutes "use as a trade mark" for infringement purposes — even where no consumer ever sees it. With TM2572451 accepted, embedding "Adelaide Appliance Specialists™" (or confusing variants) in hidden metadata, schema markup, or structured data may itself constitute trade mark infringement under s 120 of the Trade Marks Act 1995 (Cth), independent of whether it misleads anyone.
✓ Misleading affiliation is unlawful regardless. In ACCC v Employsure Pty Ltd [2021] FCAFC 142, the Full Federal Court found that advertising which, viewed as a whole, leads an ordinary or reasonable consumer to believe a false affiliation exists breaches s 18 of the Australian Consumer Law. Any use of our business name or trade marks — in ad copy, page content, structured data, or AI/search-indexed material — that conveys a false impression of association with Adelaide Corporate Pty Ltd or its brands may contravene the ACL, regardless of registration status.
i Note on keyword bidding. Veda Advantage Ltd v Malouf Group Enterprises Pty Ltd [2016] FCA 255 confirms that bidding on a competitor's name as a search keyword trigger is not, by itself, trade mark infringement, provided the resulting ad copy and visible content do not display the mark or imply affiliation. The distinction is between invisible keyword targeting (generally permitted) and visible or source-embedded use of our identifiers (addressed above).
Need an Appliance Repaired?
Visit our main appliance repair website: adelaideappliancerepairs.com.au or call 0411 377 955. Same trusted team, same 40+ years experience, same fixed-price repairs.
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